The first Nokia phone (Mobira Senator) was produced in 1982, and the company has come a very long way since the days of monochrome screens and NMT-450 technology. But even with such an illustrious history, the name is all but forgotten today. And with Microsoft acquiring Nokia’s Devices and Service division last year, it has further been confined to history.
What will surely prove to be the last of the Nokia brand, phones and name, an internal memo leaked to Geek On Gadgets (GoG) details how Microsoft is planning to drive the branding into obscurity by slowly removing the ‘Nokia’ branding from any future products.
This move will leave avid phone-watcher with the lingering question of what will then happen to ‘Lumia’ brand. Well, it seems that will be the only part of the former company that will survive.
According to GoG, the upcoming Lumia 730 and 830 will be the last phones to sport the ‘Nokia’ brand on the back. They speculate that Microsoft will probably opt to go with ‘Microsoft Lumia’ on future smartphones.
But that is not the only thing that is getting the boot: the ‘Windows Phone’ wording is apparently also on the chopping board, to be replaced with just the Windows logo.
“In fact we understand, from a source with knowledge of the plans, that this is part of the preparation to leave the “Windows Phone” logo behind, as part of a gradual phase out of the Windows Phone name (and OS) which will merge with the desktop version of Windows in the upcoming updates (i.e. no Windows Phone 9),” GoG wrote.
As The Verge points out (which clever consumers might have picked up), there are already a handful of phones on the market that make no mentions of the words ‘Windows Phone’.
“It’s not exactly surprising given some of the company’s recent moves though. Microsoft’s latest commercials for the Lumia 930 don’t even mention Windows Phone at all. In fact, Microsoft refers to Windows Phone simply as Windows. HTC’s new One M8 for Windows also drops the Windows Phone name in favor of just Windows.”
Everything leans towards Microsoft confining Nokia and Windows Phone to the annals of history, as they have even started to redirect Nokia.com to their own Microsoft websites.
[Source – GoG, The Verge, image – Nokia]