The last decade was very much a display in mobile technology.
We saw smartphones rise in popularity and several key advancements in the realms of display technology, power efficiency and more.
The question tech pundits such as ourselves are now asking is what the next decade will hold. Ericsson has a few thoughts in that regarding and they’re all about tech becoming more immersive.
This, Ericsson says, is the dawn of the internet of sense in its 10 Hot Consumer Trends 2030 report.
“We’re talking about a shift from current smartphone-based internet connectivity to immersive experiences resulting from our senses being connected. This report explores what that could mean for consumers, with Augmented Reality glasses as the entrance point,” says co-author of the report and head on Ericsson Consumer, Dr Pernilla Jonsson.
Driving this thinking along is an increasing demand for immersive entertainment and online shopping.
The topic of climate change is also top of mind for many consumers according to Ericsson. More and more folks are looking at ways to use technology to offset their carbon use including working from home and even travelling the world with VR, AR and digital aroma technology.
The top 10 trends consumers identified by Ericsson as becoming a reality before the decade is out are outlined below.
The brain as an interface – Of the respondents, 59 percent said that by 2030 we will be able to think of a destination and have the route mapped out instantly on VR glasses.
Fake voice – 67 percent of respondents said that they predict a device will emerge which can alter the sound of your voice to sound like – and fool – anybody.
Flavour profile – How about a device that can make anything taste like a cheeseburger? As many as 67 percent of respondents in the 10 Hot Consumer Trends 2030 report predict a device will emerge that can make any food taste like any other food. We’re keen for this the next time we’re served tripe.
Digital aroma – Having briefly mentioned this already, 60 percent of respondents believe we will be able to visit locations digitally but experience the smells of the place with help from technology.
The screen, evolved – Thought we’d reached peak smartphone? Think again. Six in ten of Ericsson’s respondents predict smartphone screens will convey the shape and texture of icons when touched.
Real or VR – By 2030 VR game worlds will be indistinguishable from the real world according to 70 percent of respondents.
Death of fake news? – This prediction seems a bit strange considering the previous mention of fake voice. By 2030 respondents predict that fake news will be eliminated by extensive fact checking.
The post-privacy war consumer – Is privacy dead? The 10 Hot Consumer Trends 2030 report respondents appear to think it isn’t with 50 percent of respondents expecting privacy issues to be resolved by the close of the decade.
Connected sustainability – As mentioned previously, consumers will become more environmentally conscious in the next decade opting for solutions and experiences which benefit the world around us.
Five senses online – The final prediction represents a culmination of all of the above. This decade 45 percent of Ericsson’s respondents predict we will be able to visit digital malls and explore them using all five senses.
Of course, these predictions are just that – predictions. Whether we will explore digital malls or celebrate the death of fake news is something we simply can’t comment on.
Something we will mention is that at the start of the 2010s we were still using smartphones with buttons, streaming was a distant dream and being able to call up a taxi with a tap was too good to be true.
A decade can change a lot and we’re excited to see what it holds.
[Image – CC 0 Pixabay]