- Spotify has announced that it has made a donation to a non-profit organisation in Ghana called Vibrate Space.
- The non-profit specialises in helping aspiring young music entrepreneurs and emerging artists.
- The precise figure of the donation has not been shared, but it was sourced from Spotify’s Creator Equity Fund.
Spotify has made an announcement that will be of interest to up-and-coming musicians in Ghana.
While a precise figure for the donation has not been detailed by any of the parties, the sourcing of the money comes from Spotify’s Creator Equity Fund. There is a bit of recent controversy surrounding the Fund, which was spun up last year after Spotify faced backlash over keeping Joe Rogan on its platform.
To date, the Fund has only an estimated 10 percent of the $100 million that has been set aside to go towards diversity-focused initiatives, so hopefully this donation is the first of many that Spotify hopes to make across the African continent in the coming months and years.
As for the most recent announcement, this is not the first time that the company has looked to work with Vibrate Space.
“Spotify first partnered with Vibrate in September 2022 with a donation that facilitated the launch of the studio. Over the past six months, Vibrate has registered over 200 studio bookings, and hosted many more creators for events and classes. To help Vibrate achieve its robust plans to grow and support the creative economy in Ghana, Spotify is making a sizeable donation from its Creator Equity Fund which will be administered over multiple years,” it confirmed in a press release sent to Hypertext.
“Spotify is proud to continue our efforts to support and uplift creatives with our Creator Equity Fund. I’m excited to share that from that fund we’re announcing a donation to the Vibrate Space in Accra, Ghana. They have been incredible partners to us; continually pouring into the local community and creating a space where artists can come together to grow creatively. We’re looking forward to hearing the music, stories, and success that will come out of Vibrate,” added Spotify’s global head of Artist and Audience partnerships Joe Hadley.
Here’s hoping more African artists will stand to benefit from the Creator Equity Fund moving forward.