- Elon Musk has confirmed that two new paid subscription tiers are coming to X (formerly Twitter).
- No date has been noted for rollout yet, but the new tiers were announced in the same week X tested out a $1 monthly fee in two countries.
- No pricing has been revealed at this stage, but one tier will be less than the $8 for X Blue, and the other will be more expensive.
This week X (formerly Twitter) announced that it was testing out a “small fee” for access to its platform in two countries.
The test is the latest in a series of moves to garner more revenue for the platform, and now Elon Musk is planning to squeeze even more money out of account holders with two new paid subscription tiers as part of its Premium offerings.
Musk chose to share a post regarding the news of the impending additions to Premium, but as has been the case ever since he nixed the company’s communications department, there is little to no one supporting information for these soon-to-be-released paid subscription tiers.
“Two new tiers of X Premium subscriptions launching soon. One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads,” he posted.
Currently, account holders pay $8 (~R152) for access to the Premium tier, which includes features like getting a blue check mark for verification. Should the lower-cost Premium tier still retain all the features, as well as the same frequency of ads, it is unclear how it would be different from the current Premium option.
The more expensive option, makes a bit more sense, especially as the removal of ads in what is already a fairly invasive social media experience on X, might prove worthwhile to customers who are already paying for a Premium account.
Either way, it is clear that Musk’s plan to make X more profitable will involve the inclusion of multiple paid subscription tiers for its Premium features, as well as potentially giving new account holders no choice when it comes to paying for access to the platform.
How all of this will turn out in the long run, remains to be seen, but X is increasingly becoming a platform that is pay-to-play.