- YouTube has announced Dream Track for Shorts and Music AI tools, which recreates the voices of famous artists.
- Google is using DeepMind to power the tools, having also signed up nine musicians for the platform.
- The artists include John Legend, Troye Sivan, CharliXCX ,and T-Pain.
Like several other industries, much has been made of the use of artificial intelligence in order to replicate the sound of famous artists, with the subject most recently coming to the fore in a song that mimicked Drake and The Weeknd. Now YouTube has its own tools that will allow users to experiment and recreate the voices of nine artists that it has contracted as part of its newly rolled out Dream Track for Shorts and Music AI tools.
The nine artists in question are Alec Benjamin, Charlie Puth, CharliXCX, Demi Lavato, John Legend,Louis Bell, Papoose, Sia, T-Pain, and Troye Sivan.
YouTube explains that the above artists, “have chosen to collaborate in this experiment and work with us to shape the future of AI in music, are giving a small group of select US creators the chance to create unique soundtracks of up to 30 seconds for their Shorts.”
“By simply typing an idea into the creation prompt and selecting a participating artist that appears in the carousel, an original Shorts soundtrack featuring the AI-generated voice of that artist will be produced for the creator to use in their Short,” it added in a blog post.
Given how divisive the use of AI in music has been to date, especially when it comes to compensating artists for their vocal likenesses, not to mention record labels not receiving a cut, it will be interesting to see how these new set of tools will be utilised by those on YouTube. Added to this will be the willingness for artists to join the aforementioned nine.
“We’re developing prospective tools that could bring these possibilities to life and Music AI Incubator participants will be able to test them out later this year,” Google noted.
“Combined, these experiments explore the potential of AI features to help artists and creators stretch their imaginations and augment their creative processes. And in turn, fans will be able to connect to the creatives they love in new ways, bringing them closer together through interactive tools and experiences. All of this will help us iterate and enhance the technology, informing applications for the future,” it continued.
Either way, the era of AI-generated songs is well upon us.