Initially set to be implemented this year, now Google has pushed back its decision on third-party cookies to give organisations more time.
Mario de Lima, head of Digital Media at +OneX, says clock is ticking for brands that rely on third-party cookies to formulate new strategies.
Now is not the time to rest of laurels, says Incubeta, as companies unsure what to do now Google has delayed its third-party cookies plan.
Work with regulators partly to blame for two year delay to block third-party cookies, says Google in its latest blog post.
Apple has made several improvements to the Intelligent Tracking Prevention (ITP) for its native browser across all platforms.
Cookies have become too invasive and Google wants to fix that.
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