Cell C’s Infinity has finite limits

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Local mobile network operators are finally catching up to their international counterparts, offering packages with unlimited talk time and messages. Cell C now add its name to the list, with its latest product offering Straight Up Infinity.

Last year the cellular underdog, with former Vodacom man Alan Knott-Craig at the helm, introduced its straight up packages. These let you pay a set number of rands, and that number would be equal to the amount of minutes, text messages, and megabytes included in the bundle. Straight up 30 got you 30 minutes, messages, and megabytes. Straight Up 200 got you – well, it’s obvious.

Thankfully Straight Up Infinity doesn’t need a government budget. It costs just R999 a month, but breaks with the simplicity of the other packages. Here you get infinite minutes for calls, no messages at all, and a generous 3GB of data (which can be had on its own for R169/month). There’s gotta be a catch though, right? Yup. Those minutes are on-net only – that means you can only use your infinite minutes to call other Cell C subscribers. Great for those whose entire families are on the network, but pointless for regular people who have friends across the mobile spectrum. Cell C does point out that it still has the 99c per minute calling rate, meaning 100 minutes to call users on other networks will only cost R99.

More practically, Vodacom’s Red VIP plan – at R1 999 – might be twice the price, but it has unlimited minutes to all networks and 2GB of data.

A good effort from Cell C, but not quite there for the needs of most people.

Christo van Gemert

Christo van Gemert

Eleven years ago Christo started writing about technology for one of South Africa's (then) leading computer magazines. His first review? A Samsung LCD monitor. Hey, it was hot news, back then. Nowadays he gets more excited about photography, cars, game consoles, and faster internet connections. He's sort of an Apple fan, but will take any opportunity to remind you about his Windows-powered home theatre PC and desire to own a vanilla Android tablet.   Currently uses: Apple 13-inch Macbook Pro with Retina Display, Apple iPhone 5, Microsoft Laser Mouse 6000, Audiofly AF78 Earphones, Xbox 360, Nikon D50.