Well, well, well. It’s not often a press release can make you stop dead in your tracks and stare, but BlackBerry’s latest announcement is up there with… well, its last announcement really. Hot on the tails of news that it’s giving up exclusivity and handing over BBM to iPhone and Android owners, now the Canadian company is tossing its other crown jewel out for all and sundry to sully with their dirty little Apple fingers.
The firm has just announced that its ported its workplace security suite over to other operating systems too. It’s a little bit like Apple allowing Android users to officially sync with iTunes and iCloud, really, and is a pretty firm indication that the smartphone manufacturer has given up on being, um, a manufacturer and sees some sort of bright salvation on the road to software and services. To stretch an already overstretched analogy, someone up at the top has had a Damascene moment and is sharing it with the world. In their own way.
From the press release:
“We found that BlackBerry’s secure infrastructure offered our company the best containerization solution to help mobilize our multi-platform environment, while maintaining a great user experience,” said Thierry Lammers, Director and co-founder, e-office mobile. “We’re looking forward to deploying this solution across our organization and to our customers in the coming months and bringing the separation of work and personal data to life on iOS and Android devices.”
The truth is that BlackBerry can’t compete with Apple, Samsung et al in the handset market any more, so by allowing other phones onto networks secured and run through BlackBerry Enterprise Server at least it can carry on building up its business at the infrastructure level. Not a bad idea, but it would be a shame to see the once glorious firm lost among the vast, faceless seas of security firms out there.
The new service is called Secure Work Space, and there’s more info on it here.