Intel’s 11th annual [email protected] event was held yesterday in San Francisco and among the many research projects on display the one that caught our attention was the Shelf Edge Technology (SET) display from Intel’s Tom Birch, the project which he has been doing in his 5% “free time” which Intel gives its employees to pursue their own projects at work. SET uses data that you’ve saved into a cloud synced application like food preferences, including allergies, and relates them to your smartphone’s Bluetooth MAC address. When you walk down the aisle in a store with the system enabled products will be recommended to you if you have set the to be favourites and will show a red thumbs down if they contain an ingredient that you are allergic to.
SET can also be used to recognise your car’s make and model and apply that as a filter when you walk through a store that sells auto spares, giving you immediate information about compatibility of the part with your vehicle. In the video above you can listen to Tom describe how SET can even be configured to recommend wine to you based on a recipe that you’re going to make. The system uses displays connected to Intel Atom Medfield processors running a customised version of Android Gingerbread that Tom modified himself.
In the future personalised shipping experiences in store could allow customers to shop more efficiently by storing recipes and being guided to the correct ingredients in the correct isles while also avoiding allergens and having specials offered to them and loyalty points applied in real time. Or we could all decide that Minority Report style advertising is something to be avoided like the plague.