Yesterday Sony announced its latest flagship, the Xperia Z Ultra – 6.4-inches of in your face Android awesomeness. Along with that went Sony’s new Smartwatch 2 and the SBH52 Bluetooth audio device, both of which will be available a month after the Ultra’s September arrival.
And finally, there was the Xperia C. Far away from the Z, alphabetically, this is Sony’s mainstream phone for developing markets. Powered by a Mediatek chip, rather than a Snapdragon solution as used in the Z devices, this 5-inch phone is out to prove that just because you have a cheap phone in an emerging market doesn’t mean it has to be, well, crap.
Andrew Fraser, channel marketing manager at Sony Mobile South Africa, says that rather than giving people a hamstrung device with an extremely low price, Sony wants to give users a device that is just as usable as its flagship products – something that doubles up as a computing device. And, indeed, many users rely on their smartphone as the sole means of accessing the internet.
Just as important as its ability to bring a full Android experience to users is its dual-SIM capabilities. The reasons a user would want to have two SIM cards in a phone are obvious: better reception in different areas, across different networks; better rates for voice and data across networks; or simply the convenience of having two phone numbers without as many phones.
As such, the big networks won’t carry the device on contract, but that won’t matter: when it launches in September it’ll be available for less than R3 000. Cheap enough to be competitive against most other entry-level devices, while offering a whole lot more.