Facebook flourishes on feature phones

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Smartphones might be outselling feature phones, according to the latest numbers, but that doesn’t mean feature phones have been abandoned. In fact, Facebook has just announced that its Facebook for Every Phone product is being used by 100-million people every month.

Facebook for Every Phone is designed to run on non-smartphone devices, where apps aren’t available. So, basically, the kind that the majority of the world already uses. In 2011 Facebook acquired Israeli company, Snaptu, and in July that year Facebook for Every Phone was launched.

That’s great news for South Africa’s mobile phone audience. According to Arthur Goldstuck, of analysts World Wide Worx, South Africa’s has about 42-million mobile phones, but only 12.5-million of those are are smartphones. That makes Facebook for Every Phone a viable prospect for around 70% of the country’s mobile phones.

While basic phones are hardly Facebook’s most dominant platform – the network sees 751-million monthly users log on with mobile devices – the fact that it’s not ruled out lesser devices is a smart decision. In many parts of the world people don’t have the disposable income for more expensive smartphones, not to mention limited connectivity. FB for Every Phone is optimised to use less data and resources, on the devices supporting it, without cutting out important features.

It’s good to know that no matter what phone you use, Facebook still wants you to have friends.

Christo van Gemert

Christo van Gemert

Eleven years ago Christo started writing about technology for one of South Africa's (then) leading computer magazines. His first review? A Samsung LCD monitor. Hey, it was hot news, back then. Nowadays he gets more excited about photography, cars, game consoles, and faster internet connections. He's sort of an Apple fan, but will take any opportunity to remind you about his Windows-powered home theatre PC and desire to own a vanilla Android tablet.   Currently uses: Apple 13-inch Macbook Pro with Retina Display, Apple iPhone 5, Microsoft Laser Mouse 6000, Audiofly AF78 Earphones, Xbox 360, Nikon D50.