With over 400 million users worldwide and an ad campaign that includes the likes of footballer Lionel Messi, WeChat the messaging application that recently launched in South Africa is looking to take on the world of mobile gaming. WeChat is owned by Tencent, the 3rd largest internet based company in the world who also own a stake in Epic Games, the producers of Gears of War and Infinity Blade series of games and Riot games the minds behind League of Legends giving them a valuable link to the gaming industry. Tencent recently rolled out the first of a planned 11 games on the new WeChat games platform a move that Tencent hopes will bring in a barrel of revenue.
While companies like Zynga are failing to perform at the heights they once found easy their Asian competitors like Kokao Talk in South Korea is seeing revenues of US$30-million per month on its social gaming platform. Tencent will hope that they can emulate the like of Candy Crush Saga, the current darling of mobile gaming which is played over 600 million times a day, makes over $633 000 a day. While the roll out is only in China for the moment, you can be sure that Tencent will roll the feature out to developers all over the world soon to take advantage of their 70 million users outside of China.