Near the end of June we wrote about BG the honey badger, a resident of Johannesburg Zoo, who’d been given the ability to tweet. Since then he’s been featured across the internet, including many pop media outlets abroad. Thanks to all that attention, he now has more than 7 000 followers. What have you done with your life today?
BG’s tweeting is made possible through a series of sensors in his enclosure, all of which detect his movements and automatically trigger tweets to be sent. The system was installed by digital marketing agency HelloComputer, commissioned by communications agency DraftFCB.