Microsoft’s Windows Phone platform might be growing up, but sales of Windows Phone devices aren’t exactly as successful as Android and iOS phones. In the same time that Nokia sold 7-million Lumias, 70-million Android devices were sold, and Apple shifted 30-million units, worldwide.
Nokia’s vice president of app development, Bryan Biniak, feels that Microsoft needs to change its development culture. In an interview with the International Business Times, where it’s pointed out that Windows Phone is far from Microsoft’s top priority, Biniak says, “We are trying to evolve the cultural thinking [at Microsoft] to say ‘time is of the essence.'”
In the same time that Microsoft has upgraded it’s mobile OS from version 7 (2010) to version 8 (2012), Apple has released 3 major version of iOS, with a fourth in the works. iOS 7 will be released in September. Meanwhile, iOS has seen 3 major version bumps.
Biniak also points out that Nokia has released multiple phones, and every time a new user notices that apps are missing – when compared to iOS and Android – then it’s a missed opportunity. Windows Phone’s app store is struggling, with many of the popular apps from other platforms still not available. This, despite the fact that there are now 165 000 apps in the Windows Phone store, which is significantly up from the 7 000 apps in the store when Nokia announced its partnership with Microsoft 30 months ago.
Apple has 900 000 apps in the iOS store, while Google has more than 1-million apps in the Google Play store.
By the end of 2013, Biniak says, people will find it difficult to honestly say that Windows Phone doesn’t have an app they need. He says that Microsoft has agreements with major app developers, and hints that apps people still desire will be published before the end of the year, or at least by March 2014.