Two out of every three tablets sold is now an Android

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So yesterday we wrote about the situation in South Africa vis a vis Apple versus Samsung in the great galactic battle for tablet marketshare. Turns out that while things are quite close here, in the global scheme of things Apple is taking a pummelling. According to a report out from Strategy Analytics this morning, Android-powered tablets now account for a massive 67% of sales, leaving Apple’s iPad range with just 28.3% of the total.

As late as November last year, IDC was reporting almost the exact opposite in terms of marketshare, but Samsung, Google and Amazon have all made big inroads on to Apple’s turf, resulting in overall fall in iPad sales year-on-year by 2.5 million units – as the company reported last week – while thee overall market grew by 25 million devices compared to the same quarter in 2012.

Strategy Analytics numbers include Kindle Fires as powered by the Google operating system, and peg Windows 8 devices at 4.5% of the total sold.

(Hat tip: Android Community)

Adam Oxford

Adam Oxford

Adam is the Editorial Director at htxt media. He has been writing about technology for almost two full decades now. In a previous life, he was the editor of PC Format and Digital Camera Shopper in the UK, before going on to work as a freelance journalist for seven years. His work has appeared in or on Stuff, The Guardian, Linux Format, TechRadar,, PC Gamer, Green Futures, The Journalist, The Ecologist and The Review. Adam moved to South Africa in 2012 and loves 3D printers, MakerFairs and tech hubs. He hates seafood. None of his friends remember this when cooking.