Instant messaging and social networking app WeChat has put out a press release today, celebrating the fact that it is currently the most downloaded app in the BlackBerry World app store for South Africa. While the company won’t reveal how many users it has, it does say that it’s experienced five times the number of sign-ups and tripled daily activity since the start of an advertising campaign featuring footballer Lionel Messi.
WeChat is made by Chinese gaming goliath Tencent, and ultimately owned by the parent company of News24. Local MD Brett Loubser has told us several times of his ambition to make it the number one chat application in South Africa. According to the firm’s most recent figures released early July, it has 70m users outside of China, and around 420 million users worldwide.
It’s even made it in to the htxt.africa office where one staff member uses it religiously. One advantage it has over rival IM clients like BBM and Whatsapp is that WeChat does have a desktop client of sorts, accessible by a web browser.