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Candy Crush maker may have quietly filed for IPO

Venturebeat.com has it on good authority that King, the company behind the ultra-successful mobile game Candy Crush Saga, is about to file for its initial public offering (IPO). King has managed to do it on the down-low thanks to a new US law – a new provision of the Jumpstart Our Business Startups act – that makes it possible to do so without actually announcing its intentions to the general public.

The valuation of the IPO is around the $5billion mark, which is half of what another casual gaming company, Zynga, was valued at when it listed back in 2011.

Candy Crush Saga is one of the mobile gaming industry’s success stories, with over 15 million daily users and 700 million games played daily. According to App Annie, a mobile marketing research firm, “it ranks high in monetisation as well” which means King is making a good deal of cash from the game’s large install-base purchasing in-game items.

If you want to try the game out, you can get it here (Android) and here (iOS). Be aware, though – it’s addictive!

 

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