Market research firm IDC is reporting that according to its latest figures for Asia/Pacific – which excludes Japan – more ‘phablets’ were sold in the second quarter of the year than tablets and laptops combined. It’s astonishing news, and even though many analysts predicted this would be the year of the ‘phablet’ it appears to have caught manufacturers unawares. According to IDC, the vast majority of phablets sold still come from Samsung’s Galaxy Note range.
Other manufacturers are playing catch-up. LG’s recent Optimus Pro 2 is a great device, according to Dave, but it’s “low-cost local players” who have made the best inroads against Samsung, says IDC, on account of being able to offer customers big screens about half the price of a Note 2.
A year ago, Samsung commanded 90% of the total phablet market in the region, but of the 25.2 million phablets sold in Asia between April and June, it sold around 50%. By comparison, 12.6 million fuller sized tablets were sold and 12.7 million laptops. Sales doubled compared to the first quarter and were up more than six times the same period last year.
The word ‘phablet’, incidentally, is now defined by the Oxford English Dictionary (no less) as: