Fujifilm SA wants to give you a free lens with the X-Pro 1

What’s better than getting your hands on a camera that’s totally unique, highly regarded and capable of taking stunning photos every time? Why, getting your hands on such a beast with not one, but two lenses included in the cost.

Fujifilm South Africa has just launched an awesome photo promotion whereby if you buy one of its X-Pro 1 cameras with an 18mm kit lens, it will send you your choice of a 27mm, 35mm or 60mm prime to accompany it. Absolutely free.

The lenses are worth up to R6 800 a pop, and the same promotion has been running overseas for a while now.

It’s a clever move by Fujifilm – as a potential purchaser myself, I know that one of the things that puts people off of the X-series cameras is that it’s an entirely new system that won’t accept existing lenses without an adaptor. Back when Fujifilm used to make ‘normal’ DSLRs, it based its designs off of Nikon-fit lenses.

The X-Pro 1 is getting a bit long in the tooth now – it was first released in January 2012 and there’s a successor mooted to be launched at the Photokina trade show later this year. What’s more, Fujifilm has recently launched two other X-series cameras which are probably better when looked at in the cold light of day – the XT-1 and XE-2.


With its rugged retro looks and unique hybrid viewfinder, there’s still nothing quite like the X-Pro 1 available yet. And since it launched, a couple of firmware updates have done a lot to offset the main criticism that people level at it – namely the sluggish autofocus. But thanks to that X-Trans processor, which is larger than you find in most mirrorless cameras – it’s still brilliant enough that more than a few people may find their minds made up by this offer.

I may well be one of them.

Here’s the promo ad that will be appearing in a paper near you soon.

Xpro1 bundle


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