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Yahoo appoints Tumblr’s first director of media

Former Creative Artists Agency (CAA) agent and Yahoo director of mobile growth operations, Sima Sistani, has joined Tumblr as its first director of media, a new position that’s been created to develop partnerships with media and entertainment companies.

Sistani is said to be the right fit for the new position as she already has quite a bit of experience in the entertainment industry under her belt. She is now based in San Francisco and reports directly to Tumblr’s global head of brand partnerships, Lee Brown.

Tumblr joins other social media companies, Facebook and Twitter, in forming partnerships with the entertainment industry.

“Tumblr is the land of opportunity for creators and the home of fandom culture. We have something for everyone on the platform, and there is huge potential to leverage the amazing content produced by our passionate community with media and entertainment brands. I’m excited to cultivate these new relationships and increase Tumblr’s presence in the broadcast, publishing and entertainment space.” Sistani said in a statement.

[Source: The Wrap: Image: Michelle Drewes]

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