Former director for local interest channels at M-Net, Yolisa Phahle, has been appointed by MultiChoice as the new CEO of M-Net.

Phahle joined MultiChoice in 2004 as General Manager at Channel O and moved on as Director of Special Interest Channels in 2009. She was also behind the successful launches of youth channel Vuzu and local content channels Mzansi Magic, Mzansi Music Mzansi Wethu and Mzansi Bioskop.

“We want M-Net to increase its focus on our various target markets in these regions, to facilitate further growth,” MultiChoice South Africa Group CEO, Imtiaz Patel said. “We have no doubt that Yolisa will lead M-Net’s South African operations to even greater heights…[She] has been at the forefront of local content development, which has led to more diverse growth in the viewership base.”

Phahle officially moves into her new position on April 1st and will be reporting to M-Net sub-Saharan Africa CEO Patricia van Rooyen.