Takealot nabs Superbalist in its bid to move further into Africa

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Takealot.com has purchased luxury goods online peddler Superbalist with part of the $100 million it received in venture capitalist funding from Tiger Global Management recently.

Superbalist will continue to operate independently, but will be owned 100% by Takealot according to BusinessTech, where the story first appeared.

The acquisition forms part of CEO Kim Reid’s ambition to expand into sub-saharan Africa and overtake Naspers-owned Kalahari.com as South Africa’s biggest online retailer.

Superbalist used to be called Citymob before being re-branded back in 2010. The site has become well-known for its wide selection of unique luxury goods offered to South Africans via the web, priced in rands. It’s also the place to go if you’re looking for such whacky things as camping tents decorated with the British national flag, a turntable in a suitcase and LEGO Star Wars Utapau Troopers.

[Source – BusinessTech]

Deon du Plessis

Deon du Plessis

Deon got his first taste of PC gaming at the tender age of 11 when his father bought an 8088 XT, ostensibly to "help him with his homework". Instead, it introduced him to Leisure Suit Larry, King Graham, Sonny Bonds and many more, and Deon has been a PC gamer and hardware enthusiast ever since. He landed his first professional writing gig in 2006 at a prestigious local PC magazine, a very happy happenstance as he got to write for a living about things he loves - tech, PCs, gaming, and everything in between. He's been writing about it all ever since, and loves every minute of it.

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