Eleven women working as CEOs and leaders in medicine, tech, media and business are featured as models for London-based fashion designer and radiographer Brooke Roberts’ new spring/summer 2015 collection which is inspired by the science of radiography.
For her “Super Women” collection Roberts featured in the following women (as well as herself):
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Kathryn Parsons -Co-Founder & Co-CEO, Decoded
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Kate Russell – technology reporter and author
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Jemima Kiss– Technology editor, The Guardian
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Olivia Solon – Technology editor, The Daily Mirror
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Rachel Bremer – EMEA Communications director, Twitter
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Reshma Sohoni – Co-founder and partner, Seedcamp
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Sue Walter – CEO, The Hospital Club
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Elizabeth Varley – Founder and CEO, TechHub
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Amalia Agathou – Program leader, London College of Fashion
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Dr Laura-Ann McGill – Cardiologist
“The campaign was an ambitious and merely flickering idea in my mind as I rushed to an early morning hospital shift three months ago,” Roberts says on her website blog. “I had just begun designing the collection and the campaign idea started as something like this *text bubble* What if I shot the collection on inspiring and pioneering women – women I admire and would like to know; women who are my dream clients?”
The shoot took over three days to complete and was launched at The Hospital Club earlier this month.
See the full Super Women collection on Robert’s website.
[Source – PSFK, images – Brooke Roberts]