YouTube to take on Twitch with its own livestreaming service

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This year will see the relaunch of YouTube Live, the video site’s livestreaming service which originally launched in 2010 to broadcast live events via the internet. So says The Daily Dot, quoting “sources within the streaming industry”, who also said the new-look Live will focus quite heavily on game-streaming and esports.

YouTube tried to buy Twitch last year, with no success. It was beaten to the punch by Amazon who acquired the game-streaming company for R11.4 billion ($970m).

Game-streaming and esports have certainly taken off in the last four years, with live events attracting an audience of millions in addition to the thousands who cram themselves into the events’ venues; even sites like DailyMotion have thrown their hats into the live-streaming ring.

The big audiences it attracts translates into advertising cash, and YouTube wants a slice of that pie. As you can see from this article’s featured image, captured from YouTube’s current “Live” section, the video site’s live-streaming arm is somewhat lacklustre and in need of a makeover.

Daily Dot says YouTube has already started gathering a team, having already hired 50 engineers with streaming expertise to take on Twitch, and that the time is right to do it as Twitch is currently expanding its focus into other areas like music.

Gamers will know Twitch is the current and undisputed leader in the game-streaming world, with a four-year head start on pretty much everybody, which means YouTube has quite a challenge on its hands.

But if anyone can take Twitch on and win, it’s YouTube with its backing from Father Google. The Daily Dot expects YouTube to deliver the official announcement of the re-launch of YouTube Live at this year’s Electronic Entertainment Expo, which runs from the 16th to the 18th of June.

[Source – Daily Dot]

Deon du Plessis

Deon du Plessis

Deon got his first taste of PC gaming at the tender age of 11 when his father bought an 8088 XT, ostensibly to "help him with his homework". Instead, it introduced him to Leisure Suit Larry, King Graham, Sonny Bonds and many more, and Deon has been a PC gamer and hardware enthusiast ever since. He landed his first professional writing gig in 2006 at a prestigious local PC magazine, a very happy happenstance as he got to write for a living about things he loves - tech, PCs, gaming, and everything in between. He's been writing about it all ever since, and loves every minute of it.


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