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Michael Fassbender as Steve Jobs
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Danny Boyle’s Steve Jobs film is struggling at the box office

Danny Boyle’s Steve Jobs film released over the weekend in the US, but it failed to produce the numbers usually associated with anything Apple-related according to Variety.

It cost around $30 million to make – excluding the marketing budget – and the film only managed to generate around $7.3 million on its opening weekend. To make matters worse, it has been reported that the movie would need to bring in $120 million just to break even.

“There was an over-inflated sense of how well this film could do. Its only chance now is to gain awards traction,” Jeff Bock, an analyst with Exhibitor Relations, told Variety.

Comparing its opening weekend financials to Ashton Kutcher’s ‘Jobs’, this one only did half-a-million dollars better.

The film’s lack of success could be blamed on its casting, which also stars Seth Rogen as Steve Wozniak and Jeff Daniels as John Sculley.

Variety says interest in the film fell rather quickly when it emerged that Leonardo DiCaprio or Robert Downey Jr. turned down the main role offers, and Fassbender was cast. But it could also have been its release timing.

“It’s the marketplace. It’s a high-class problem to have, but ‘Steve Jobs’ opened when there are almost too many choices for sophisticated audiences,” Paul Dergarabedian, senior media analyst at Rentrak, explained to Variety.

Whether it will have more success in South Africa is yet to be seen; the movie comes out on Christmas Day.

[Source – Variety]

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