Local video streaming app wants to turn the industry on its head

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Over the last couple of months, South Africa has seen a the video-on-demand market heat up quite substantially. From ShowMax and OnTapTV to mobile provider MTN, subscribers are almost spoiled for choice when it comes to streaming televisions shows and movies.

And now another potential contender has stepped into the ring.

Mobile app SAVuka TV calls itself a “groundbreaking South African TV App” that will “revolutionise the South African entertainment industry” by giving content creators and viewers a different experience.

The app gives subscribers access to local shows only, and doesn’t have any international productions – so it is 100% local. It also allows content providers ownership of the content they produce.

“The videos, ranging from dramas, reality shows, documentaries and other lifestyle programmes are typically 8 minutes in length and the content partners benefit from the profit share model,” it explains in a press release.

Siphamandla Kunene, the company’s Creative Producer, explained that the service is unique in the sense that creatives retain ownership of the content in something it describes as a Sidla Sonke (We eat together) model.

“SAVuka TV is groundbreaking in that it not only gives people entertainment anywhere, anytime; it also gives multimedia creatives the freedom to be creative for its sake, and it won’t hurt that they’ll make some money in the process. The Sidla Sonke production funding model ensures mass ownership of content, with rights holders keeping them in perpetuity,” he said.

Launching on 9 December on Android, six reality shows (Soap Stars, Straight back, Out and Living It, Salon Nightmares, Diski Hits and Mrs and Behind the Pulpit) will be available, and stars Motlatsi Mafatshe, Thato Molamu, Maurice Paige and Sisa Hewana, among others.

SAVuka TV allows users to choose various payment options through PayGate via vukatv.com, and subscriptions will range from R9.99 for a day, R19.99 for 5 days and R35.00 for a monthly subscription.

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