When Twitter put itself up for sale, many companies initially threw their hats into the ring, but it now seems interest in owning the micro-blogging site seems to be dwindling.
Twitter wants to complete the sale by October 27th, but two of the biggest potential buyers, Google and Disney, have retracted their offers. This leaves Salesforce as the only candidate still willing to fork over some cash. With that said, the company has never publicly admitted that it was interested in Twitter.
Twitter’s desired time frame for a sale is also somewhat ambitious, as talk of a sale only began to surface last month. There are plenty of regulatory concerns and paperwork that needs to be finalised before the sale is official.
According to Recode, in terms of business opportunities it made the best sense if Disney acquired the company.
“Industry observers have thought that Disney and Twitter might make sense as a pairing. One reason is because Disney CEO Bob Iger is friendly with Twitter CEO Jack Dorsey, who sits on Disney’s board. Another is that Disney is interested in finding new digital distribution outlets for its content, as its strength in TV begins to waver,” it wrote.
Salesforce might be going after Twitter because it could make very good use of the platform’s customer service communications and database of tweets for business intelligence.
Apple was also tipped to make a bid, but those rumours died pretty quickly.