forgood pop-up store

forgood launches online cause-based pop-up store

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For this month only, consumers can contribute to a good cause through shopping online.

forgood (the lowercase “F” is intentional), the online platform that connects potential donors and volunteers with entities that are running charity campaigns, has launched South Africa’s first online pop-up store.

Offering a selection of handmade products, the store is only open for the month of July and every sale it makes will earn income for one of the causes listed on forgood.

“With the forgood Pop-Up Store we wanted to create something truly unique, something that would allow customers to buy products with purpose in a way that was easy to do and would directly support causes on the ground,” says Katherine Robertson, head of ecommerce at forgood.

“The Pop-Up Store is really an extension of the work we do at forgood – it aims to bring good ideas and great causes together in a way that creates awareness and promotes sustainability,” she said.

Some of the registered causes that stand to benefit from the sales on the pop-up store are The Smile Foundation, Dogtown SA, Jewels of Hope, Gay and Lesbian Network and Kainav Conservation Foundation. So if you’d like to pick up some high quality items and feel good about yourself in the process, pop along to the store.

“A lot of effort has gone into not only curating the products but also the variety of causes being supported. We want the Pop-Up Store to be a place where everyone, from animal lovers and environmental champions to people who have a passion for youth and community development, can come together and purchase beautiful products…with purpose,” said Robertson.