The fact checking website Snopes has been a part of the internet landscape for 23 years, and now its in danger of being forced to close its doors.
The reason? Snopes has had its advertising channels cut off.
A report by Techcrunch reveals that in 2015 Snopes entered into a contract with Proper Media in which revenue and content would be shared. Then in 2016 Proper Media bought the shares of Snopes co-founder Barbara Mikkelson.
The remaining founder and co-owner of Snopes David Mikkelson tried to kill the contract between the website and Proper Media earlier this year but was unable to.
Proper Media claims that some terms of the contract were not fulfilled and as such is retaining control of some of website’s revenue and infrastructure.
“Although we maintain editorial control (for now), the vendor will not relinquish the site’s hosting to our control, so we cannot modify the site, develop it, or — most crucially — place advertising on it. The vendor continues to insert their own ads and has been withholding the advertising revenue from us,” the Snopes team explained in a blog post.
And this is where you come in.
In order to maintain the site and keep it up Snopes needs revenue and as such it has launched a GoFundMe campaign.
At time of writing the campaign has drawn in $451 689 in donations with a view to raise $500 000. The campaign has been active for 19 hours.
Snopes has suggested folks make donations of $10 but has said that every bit helps.
In an age where “fake news” has become almost normal sources such as Snopes are incredibly important.
Head over to the GoFundMe campaign and donate what you can and let’s help save Snopes.