Vodacom repositions itself as a ‘leading digital company’

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Vodacom has been a part of the South African cellular landscape since 1994 and today it announced that it will undergo an evolution of its tag line and visual identity.

The change in Vodacom’s identity not only visually but also its strategy forms part of Vodafone’s global rebranding efforts which has been 18 months in the making.

“Our aspiration is to be a leading digital company. We want to move beyond being just a telecommunications firm, beyond simply connecting people,” said Nyimpini Mabunda, Chief Officer of Vodacom’s Consumer Business Unit.

“We want to move beyond just connecting people and move toward connecting anything and everything,” he added.

As part of Vodacom’s new branding customers will only see subtle changes to the firms logo but might notice the firm’s new tag line, “The future is exciting. Ready?”.

The Vodacom chief officer says that this line is meant to help customers understand that Vodacom will guide them through this new digitised world.

“We will aggressively focus on innovation in the digital space to improve our products and services”, adds Mabunda.

These innovations include self-driving vehicles, drones that deliver medication and more. Mabunda says that Vodacom is looking at delivering technologies such as this soon but didn’t allude to any hard deadlines.


Brendyn Lotz

Brendyn Lotz

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.