World Rugby – the organisation behind the sport’s world cup, rugby unions and rugby sevens – has received a new domain name in the form of world.rugby.
That’s right, worldrugby.org is now world.rugby and this change is one for the history books according to the organisation and it sort of is.
The process to secure the domain started in 2011 when the Internet Corporation for Assigned Names and Numbers (ICANN) announced the expansion of generic top level domains.
Many folks put in bids for the dotRugby domain but, according to World Rugby and Roar (the firm that assisted with the bidding process), it was the only organisation affiliated with the sport.
World Rugby says that the generic top-level domain is a “major digital pillar of World Rugby’s fan-engagement strategy” and this domain will help with visibility, engagement, and accessibility of the sport.
The new domain will also serve as an easy way to let people know they are on the right website so from a security point of view, this is a clever move.
On the surface it’s a silly little change but given the pride we feel when we see dotAfrica in a URL we understand why World Rugby wanted this.
World Rugby vice-chair Agustin Pichot said the following at the launch of the URL, “Building a deeper connection with the youth audience is critical to the relevance and sustainability of sport and rugby is no different. The .rugby domain is an important fan-engagement enabler for rugby, a community promoter and protector and a potential new revenue stream for unions.”
World Rugby says that unions, associations and key stakeholders can register for a dotRugby domain right now while the general public can secure a dotRugby domain later this year. All registrations for dotRugby will be handled by Roar.rugby.
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