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Nielsen joins judging panel for inaugural BCX Digital Innovation Awards

The BCX Digital Innovation Awards are taking place on 7th November, with it aimed at acknowledging organisations that are helping to grow the country’s economy by way of digital innovation.

Partnering BCX for the inaugural event is data analytics firm Nielsen, with it forming part of the judging panel for the Digital Innovation Awards.

“We believe this is an incredible opportunity for South African businesses and we’re therefore proud to be in association with brands and organisations – such as BCX, that are shaping our economy and paving the way for South Africa’s digital tomorrow,” notes digital ad ratings manager at Nielsen South Africa, Noah Makholwa, commenting on the firm becoming a part of the event.

“The judging criteria looks at both incremental innovation and disruptive innovation. We’ll be looking for SMEs and large enterprises that continually and consistently place emphasis on making their current offerings more competitive, by utilising existing technology to increase value to the customer within the existing market through enhancements or simplifications. The awards will also recognize outstanding use of new technology to create a new market for a new branch of customers,” adds Makholwa about the judging process.

While the focus for the awards looks at businesses that have contributed local through digital innovation, there are two distinct categories for the Awards – SMEs and Large Enterprises.

If you’re wondering what distinguishes the two in BCX’s, the company explains that SMMEs must have been in operation for more than one year, as well as having more than five employees and an annual turnover of R50 million or less. Large enterprises are seen as organisations with 200 or more employees, but nothing is mentioned about turnover or any other specific criteria.

If you are interested in entering the Digital Innovation Awards, you still have until 15th October, with judging happening on the 28th and 29th.

“As South Africa takes on the mandate of growth into the 4th Industrial Revolution, businesses in the country face mounting pressure to evolve. By taking on the challenge and innovating with new and existing digital technologies, companies contribute to the economic strength, societal well-being, and effective governance of our nation,” concludes Makholwa.

[Image – Photo by Samuel Zeller on Unsplash]

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