Data collection has come into focus once again, with Facebook laying out its views on the matter. More specifically the firm has voiced its contention with the assertion that it should change its policies to comply with California’s consumer privacy act (CCPA).
It’s a position that opposes many of the measures that Facebook’s counterparts have made in recent years, such as Google, which is developing new tools to better comply with the data collection and selling of said data to third-parties contained within the CCPA.
As The Wall Street Journal (paywall) reports Facebook along with a few other firms contend that the data it shares regarding consumer activity does not fit the CCPS’s definition of “selling”. This as Facebook told investors in private conference calls that the data it shares is done with “service providers” and therefore did not qualify for exemption under the aforementioned law.
“Businesses already have the ability to manage whether they send data and how they send data to Facebook through pixel,” an unnamed spokesperson told WSJ in a statement.
“In a few weeks, the CCPA will come into effect and extend new data privacy rights to Californians. We are ready for its arrival in part because we’ve made many long-term investments across our products to help people everywhere easily manage their privacy and understand their choices with respect to their data,” added Facebook in a blog post earlier this week.
“To comply with the CCPA, businesses will have to assess whether their data transfer activities constitute a ‘sale’ of data under the law,” it continues.
As such it looks as if the firm believes that it is in the clear, and rather placing the responsibility with its partners.
All of this will come to the fore on 1st January 2020, as this is when all companies who deal with data collection for use by third parties will need to comply with the CCPA. To that end these firms will need add a button stating, “Do Not Sell My Personal Information” and the option to either accept or deny such actions.
Whether Facebook will be forced to comply in the new year, remains to be seen, but this is far from the last time that data collection and related practices come under the spotlight in 2020.