In the build up to the virtual version of IFA this month, LG teased a new device that it was working on. Unlike its more conventional dual-screen offerings of late, this latest device was believed to feature a top rotating screen that swivelled 90 degrees in order to be used horizontally, as seen in the header above.
At the time we did not know what the smartphone was called, but now the South Korean firm has revealed that the device is named the LG Wing.
“LG Electronics (LG) confirms LG WING will be the first product to be launched under the Explorer Project, LG’s new mobile category aimed at discovering new ways to interact with mobile devices, focusing on the evolving and ever-changing needs of today’s consumers and challenging established user norms,” explained a press release from the company.
“LG’s boldest, newest smartphone will deliver a new and different form factor and mobile experience that would be impossible to create with conventional smartphones,” it adds.
That’s about all the official detail that we have on LG Wing at this stage, but that said, a full reveal is planned on 14th September.
As such it should be interesting to see if this design is more gimmick or genuine innovation, which is something that the firm has been lacking a bit of late. We say this as LG was once the frontrunners in terms of flexible displays for smartphones, but has since been beating to market by the likes of Samsung and Huawei.
If you’re interested to see what the LG Wing looks like, as well as the features and specifications it will boast, the live streamed reveal of the device will be happening on LG’s YouTube channel at 16:00 local time. It’s also being streamed on Facebook, if that’s your thing.
With IFA being a tad lacklustre this year in terms in new mobile hardware, perhaps the LG Wing will liven things up a bit next week.