If you’re a business in the tech space, one of the biggest choices you will need to make is what brands you can offer to your customers. No one wants no name, obscure labels from a mystery factory overseas, and the big names that dominate the industry right now are what the customer is looking for.

There’s no room in the market for a dodgy CPU with no branding, people want the trusted AMD which made waves with the high core counts of Ryzen. People don’t want a graphics card that may overheat in a few months, they want an MSI with trusted Frozr cooling. And when you’re selling memory that will hold irreplaceable data, only trusted names in storage like Crucial will do.

Those big names, however, can be difficult to partner with on your own. Thankfully here in South Africa distributor and logistics company Syntech is here for you which makes connecting to AMD, MSI, Crucial and more easy.

To find out more about Syntech and how you can join as a reseller, we spoke with co-founder and sales director, Ryan Martyn. Don’t worry, we did the interview remotely.

Let us introduce you to Syntech

Hypertext: Who is Syntech and what do you attribute the company’s success to?

Ryan Martyn: Syntech is an owner-managed electronics distribution business. We were founded in 2002 and are passionate about supplying industry-leading technology to South Africa. Our core values are clearly defined and outline the principals that we have built our business on.

All the members of our team are encouraged to apply their own initiative, provided these are aligned to our core values. This ensures constant innovation, freedom to try new things and plenty of opportunities to celebrate success.

Hypertext: What sets Syntech apart from its competitors?

Martyn: We aim to set ourselves apart in everything that we do. Syntech remains focused on our strengths and a great customer experience. We are passionate about staying ahead of the game, identifying market trends and new technology, and are constantly improving every touchpoint with our customers.

We refrain from offering products or services if we feel that Syntech cannot add more value than our competitors. Great products are key and thus Syntech has developed a reputation for sourcing and distributing the best available technology from around the world. Our team in China works directly with various manufacturers to identify the best available products and bring them to market efficiently.

Hypertext: Syntech has over the years acquired the distribution rights for premiere international brands such as AMD, MSI, Western Digital, Crucial and many more. What do you attribute this success to?

Martyn: We pride ourselves on giving Africa access to the best available technology from around the world, we are also very selective about the brands which we choose to distribute. With our commitment to deliver more value to the market, Syntech has successfully built many brands into dominant market positions in South Africa.

We are fortunate to work with several leading global brands and believe in nurturing strong relationships with our vendors and achieve aligned objectives together.

Hypertext: How can one become a reseller of these recognisable brands with Syntech?

Martyn: Completing a reseller application form can be one of the most frustrating processes that resellers need to go through. Thankfully, Syntech has taken most of the admin out of the process with our online application form. It pre-populates most of the information in the form from the CIPC database for Registered South African Businesses.

The remaining information can be captured in a matter of minutes, we also have a dedicated administrator to assist with the process and help if you have any queries.

If you are not already a Syntech reseller, apply online here.

How to become a Syntech reseller

As Martyn states above, all potential resellers need to do is head on over to this official form and fill it out.

It’s that simple.

Gone are the days of filling out lengthy forms, attaching large documents to emails and sending them into the ether. Syntech’s reseller application process linked to above is done entirely online and without the need for any paper.

What you fill in is saved automatically if you’re rightfully worried about a loss of power or some other interruption. From this the potential reseller can also track the progress of their application and, if you ever get stuck, Syntech is always available to help you out.

Once everything is completed your business is automatically added to to Syntech’s systems meaning there’s no need for either party to duplicate data into new forms. Everyone knows that the only thing worse than data entry is doing data entry twice.

Syntech boasts that the record for completing a reseller application is just 10 minutes. If you’re used to dealing with companies who take 10 days, or longer, join up with Syntech today.