The South African fibre market is one of the country’s fastest evolving industries, with a growth of 168 percent between 2015 and 2019. That growth, however, has only benefitted a handful of operators, but now Herotel wants to make the most of the situation after recently racking up some major milestones.
The fixed wireless ISP is now looking to break away from the group of smaller operators in SA and look to compete with the likes of Openserve and Vumatel. To that end Herotel recently surpassed the 100 000 subscribers milestone, which is an impressive figure given the company only began operating in 2014.
“By targeting non-metro, underserviced areas and introducing some of the lowest pricing for a ‘true uncapped fibre line’ – broadband that is uncapped, unshaped and unthrottled – Herotel has now secured the third-place market position, and shows no signs of slowing down,” the ISP explains in a press release regarding the effectiveness of its strategy.
“By hitting the magical 100k customer mark on our own network, we can officially say that Herotel is the third-biggest player in the South African fixed broadband market, deploying networks beyond the traditional fixed line footprint,” adds CEO, Van Zyl Botha.
Looking forward now, Herotel is aiming to significantly expand its infrastructure, with the company having raised R910 in funding to do so. The result will see the company aim to pass another 445 000 premises on its network, with the expansion of its 2 500 towers allowing Herotel to better serve its current customers, as well as reach new ones.
“We currently have 105 towns and projects in build phase with many more in planning,” enthuses Botha.
The recent successes have also allowed the ISP to partner with non-profit organisation Digital Village in providing one free internet connection, to people who cannot afford the minimum monthly subscription, for every paying Herotel subscriber on its network.
“We are honoured to be able to give back in this way, while supporting South Africa’s growing internet connectivity needs in the process,” adds Botha.
“We may have grown significantly over the years, but our overarching goal as a company remains the same, to get Everyone Connected. We pride ourselves in bringing faster, more affordable internet services to all communities, and this latest partnership with Digital Village is just one more way we can do this,” the CEO concludes.
With its goal to compete with the likes of Openserve and Vumatel an ambitious one, it should prove interesting to see what the coming years hold for Herotel.