YouTube adds three new Premieres tools for creators to highlight content

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YouTube is adding some new tools to its Premieres feature. While you may not have known what it is called, you no doubt have seen it in action on YouTube, with Premieres launching in 2018 and adding elements for video such as setting reminders for the event and creating a virtual lobby for viewers to wait in before the video itself airs.

This features have been used quite a bit when it comes to live streams, but now three new tools have been added to the mix in a bid to help creators generate a bit more buzz for the content.

“Since March 1, 2020, we’ve seen over 85% growth in daily Premieres from over 8 million channels. And over 80% of these channels had never before used Premieres,” notes YouTube in a blog post regarding the announcement.

“We want to continue enabling these real-time, communal experiences now more than ever. That’s why we’re launching three new features to help creators, artists, and publishers deliver an even more interactive experience with Premieres: Live Redirect, Trailers, and Countdown Themes,” the platform adds.

Explaining each of the new tools, YouTube says that Live Redirect will allow creators to host a live stream as a pre-show in advance of a Premiere. After the live stream ends, the live audience is directed to the upcoming Premiere before it begins. For creators who wish to provide a little behind the scenes, this might prove useful.

Next, Trailers, as the name suggests allow you to upload a pre-recorded video that will be played on your channel’s watch page in advance of the Premiere. Trailers can be anywhere from from 15 seconds to three minutes in length, YouTube says.

Lastly Countdown Themes, which will allow you to select a custom countdown for the Premiere across a range of themes and designs. Countdowns are already available, but this new aspect will mean each creator can have a custom looking one.

If you’re wanting to try out the new tools, Live Redirect and Trailers are available to creators today, with Countdown Themes expected in the coming months.

Robin-Leigh Chetty

Robin-Leigh Chetty

When he's not reviewing the latest smartphones, Robin-Leigh is writing about everything tech-related from IoT and smart cities, to 5G and cloud computing. He's also a keen photographer and dabbles in console games.