The company that makes customer engagement easier, Infobip, has added another platform to its API that should allow businesses to reach more customers easily.

Instagram Messaging has been added to the Infobip Communications-Platform-as-a-Service offering. This means that a business can respond to Instagram messages, WhatsApp messages, Telegram and more through one platform.

By offering a way for customers to chat to a customer service representative, businesses can reduce their spend on contact centres.

“It is clear that customers want to use their preferred channel of communication to connect with businesses and service providers. In fact, many customers today primarily choose to interact with brands through social media for everything from ordering food, requesting rides, making retail purchases right through to some elements of banking, and this same fast and simple capability can be brought to the contact center,” explains chief product officer at Infobip, Adrian Benić.

“I am very pleased that Infobip can now offer our contact center clients this popular communications channel and I look forward to seeing it positively impact their customers’ experience,” adds Benić.

Instagram boasts over a million monthly active users and being able to communicate with customers who get in touch via the platform is surely a positive for businesses.

To find out more about Infobip and its communication solutions head here.