OnlyFans wants to shrug off its X-rated reputation and go mainstream

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OnlyFans has become synonymous with independent adult content, but a report suggests that the website may be looking to shy away from that reputation and go mainstream.

According to reports, OnlyFans is shopping for investors that would assist it in becoming a mainstream media platform rather than a source for adult content. Whether OnlyFans wants to cull adult content completely is unclear at this stage, but we doubt it would.

A report from Bloomberg reveals that the funding is being raised on a company valuation of $1 billion. That’s not that big of a stretch for a company that boasts 130 million users, 1.25 million creators and sales totaling over $2 billion in 2020.

The move to become more mainstream isn’t that big of a leap either. Sure, OnlyFans has become the first name in premium independent adult content but there are many creators on the site who don’t lose their clothing. These include celebrity athlete Floyd Mayweather who recently joined the site and shares exclusive content with fans.

Truth be told, OnlyFans is very similar to Patreon and switching to a model that’s a bit more mainstream sounds like a good idea. This is especially apparent when you note that OnlyFans’ growth rate sits at over 100 percent.

But this all has us wondering, if OnlyFans is trying to shrug off its reputation, what happens to all of the creators who create adult content?

We doubt OnlyFans would stop hosting that content but if it wants to bring celebrities and brands into the fold we have to wonder how it will separate that content, if at all.

Given that adult content has helped OnlyFans grow to the level it has we doubt it will remove this content in future but that isn’t a guarantee of course.

Brendyn Lotz

Brendyn Lotz

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.