Bugatti is now owned by electric hypercar maker Rimac

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One of the most recognisable names in the hypercar space, Bugatti, now has a new home at Croatia’s Rimac.

The new home comes with a new division for Rimac Technologies in the Rimac Group which now owns a 55 percent stake in Bugatti. The remaining shares will be owned by Porsche AG.

Rimac’s organisational structure following the acquisition of Bugatti.

“This is a truly exciting moment in the short, yet rapidly expanding history of Rimac Automobili. We have gone through so much in such a short space of time, but this new venture takes things to a completely new level. Rimac and Bugatti are a perfect match in terms of what we each bring to the table,” Rimac said in a statement.

What is curious is that we won’t be seeing a collision of these two brands. Rather, Rimac says that both brands will exist separately retaining both production facilities and distribution channels for now. We suspect that engineers and designers will chat about how to eek out those few extra watts of power though.

That having been said, Bugatti Rimac’s head office will now be situated at the Rimac Campus although that location only opens in 2023.

“We are combining Bugatti’s strong expertise in the hypercar business with Rimac’s tremendous innovative strength in the highly promising field of electromobility. Bugatti is contributing a tradition-rich brand, iconic products, a loyal customer base and a global dealer network to the joint venture. In addition to technology, Rimac is contributing new development and organisational approaches,” said chairman of the executive board at Porsche AG, Oliver Blume.

According to The Verge, Rimac says that Bugatti will have an electric vehicle available this decade.

Brendyn Lotz

Brendyn Lotz

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.

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