Google will now only take 15% from recurring subscriptions

Since Epic Games circumvented both Apple’s and Google’s payment systems last year the matter of how much these storefront operators charge has been a conversation worth having.

Now Google has announced that it is dropping service fees on subscriptions to 15 percent from the current 30 percent for all subscriptions on Google Play. Previously, this discount was only applied after 12 months of a recurring subscription.

This change will come into effect on 1st January 2022.

“For developers offering subscriptions, this means that first-year subscription fees will be cut in half. We’ve already gotten positive feedback from our developer partners on this change,” said Google in an Android Developers blog.

In addition to subscriptions, service fees on sales of ebooks and on-demand music streaming services have dropped to 10 percent.

In-app payments will still carry a 30 percent service fee for the time being.

“The new rates recognise industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent,” said Google.

While this is good news, many developers have said that the better move would be for Google to offer alternate payment systems for developers.

It’s clear that Google and Apple are cognisant of the pressure being applied as regards in-app payments with Apple having recently filed an appeal to try and delay an order which would force it allow alternate payment systems.

There is a shift taking place and Google at least looks to be preparing for it.


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