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ASUS South Africa is ready to welcome commercial customers

The ASUS brand is well recognised among gamers, but now the company wants to push into the commercial space and the local arm of ASUS is seemingly well prepared.

This morning at an event in Johannesburg, ASUS South Africa laid out its plans to build up its commercial division locally. Firstly though, what exactly will this division offer that one can’t find already?

The ASUS commercial division is focused on offering products that suit a particular, or a multitude of sectors. Each model of notebook or desktop has features that make sense in certain situations.

For example, the BR series of notebooks is suited for educational settings given its low cost, hardy design and the vast number of legacy ports. At the top end you have the B9 series of notebooks which is aimed at executives and business travellers and offers incredible performance and staying power.

Features such as 5G connectivity, WiFi 6, TPM modules and other tech that workers and companies would find useful are available on some, but not all notebooks, further reinforcing the purpose these notebooks are designed for.

As an example the BR series features a world-facing camera so that school learners can record a lesson while still using their touch-enabled display.

The features aren’t ground-breaking by any means but it’s clear that ASUS has vision when designing its commercial range.

The portfolio for notebooks from ASUS is outlined below alongside the sectors these notebooks are aimed at.

  • B1 and BR series – SME, education, retail manufacturing;
  • B2 series – SME and government;
  • B5/B3 series – the all-rounder best suited for SME, education and manufacturing;
  • B7 series – Enterprise and SME;
  • B9 series – Executives and business travellers.

ASUS is also bringing in a range of desktops and all-in-one machines that offer a range of benefits for businesses including special attention being paid to aspects such as security.

It’s a move that definitely makes sense, but we have to wonder out loud whether ASUS can take market share away from the likes of Lenovo, Dell and HP which are deeply entrenched in the commercial sector.

That having been said, we are not blind to the success ASUS has enjoyed in the consumer and gaming space. While the various sectors ASUS hopes to enter do have differences, the range of notebooks we’ve seen so far continues the ASUS tradition of creating great tech.

We are incredibly curious to see how well ASUS’ commercial efforts turn out. The company appears to have done a lot leg work before starting this journey, here’s hoping it pays off.

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