• Dell Technologies has announced the formation a new Central and Eastern Europe, Middle East, Turkey, and Africa region abbreviated to CEEMETA.
• The new region is said to increase operational efficiencies and support partner growth.
• The new CEEMETA region covers more than 70 markets and will be led by Mohammed Amin.

Dell Technologies is doing a bit of shifting around, as the company has announced the formation of a new region called CEEMETA. This new region comprises Central and Eastern Europe, Middle East, Turkey, and Africa, with South Africa also falling under its operational scope.

According to Dell Technologies, the reclassifying of the region is said to increase operational efficiencies and support partner growth, with a view to help customers achieve digital transformation goals in particular.

Along with South Africa, CEEMETA is made up of 70 markets, with Dell Technologies confirming that Mohammed Amin (pictured below) will oversee operations in a SVP role.  

“The new region will represent a more extensive customer, partner and talent base, thereby allowing Dell to further build its strong partner network and quickly adapt to market shifts. Building on Dell’s strong channel partner footprint, the CEEMETA region will help partners to access global markets, enhance business capabilities and support customers respond to new business opportunities,” noted Dell Technologies in a press release sent to Hypertext.

“As the new Dell CEEMETA team, we look forward to capitalizing on our combined strengths to generate new opportunities for all. Together, we are well-positioned to dive in and support our customers on their digital transformation journeys. Technology is a key enabler of growth, and I’m excited to create an impact by making today’s breakthrough innovation more accessible for our customers and partners,” added Amin.