- Logitech has issued a statement regarding the concept of a “forever mouse” its CEO shared last month.
- The CEO posited a mouse that would require a subscription fee to continue to receive software updates.
- Naturally Logitech received severe backlash for such a concept.
Late last month Logitech CEO, Hanneke Faber, shared her thoughts regarding the concept of a “forever mouse” during an episode of The Verge’s Decoder podcast.
Faber explained that this peripheral would work like a normal wireless mouse, but would also feature a subscription-based service fee in order to access continuing software updates, and thus, the idea of the subscription mouse was born.
In fact, the CEO went on to note that such a device is not, “necessarily super far away”. To that end, this concept device was shown to the CEO at Logitech’s Innovation Centre, but the subscription mouse was not detailed as being in full development by the company.
Unsurprisingly Faber’s idea did not go down well with citizens of the internet, as the subscription mouse seemed to more of a cash grab, with a peripheral maker trying to squeeze money out of consumers post-purchase for a device that has never previously had any kind of recurring fee attached to it.
To clarify the matter, Logitech this week gave The Verge a simple one sentence statement. “There are no plans for a subscription mouse,” Logitech communications head, Nicole Kenyon, told the publication.
We are hoping it stays that way too, as the idea of charging consumers for simply having continuous access to software updates when that has never been the case before seems particularly greedy.
That said, it is not the first time that a company has tried to use the concept of subscription-based services to get more money out of consumers. This as BMW infamously tried to wall access to heated car seats behind a subscription service.
The Bavarian car maker received backlash too, and subsequently cancelled the plan.
[Image – Photo by Milad Fakurian on Unsplash]
