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inQuba now offers WhatsApp integration
inQuba now offers WhatsApp integration through its Journey Management software.
Navigating customer experience in Africa requires constant innovation
According to Infobip country manager for Nigeria, Olatayo Ladipo-Ajai, customer experience is a channel business owners should focus on innovating in, but so should the platform providers.
Digital contact centre investment must be driven by strategy and realistic expectation
Jan Kühn, director at INOVO, explains the steps that companies should be taking when investing in a digital contact centre.
Organisations are aware of connected customer needs, but are slow to respond
Dimension Data’s latest Global Customer Experience Benchmarking Report shows organisations in the MEA region are falling well short of customer experience expectations.
Practicality the best approach for improving customer experience
When it comes to customer experience, Gartner’s research says less is in fact more.
‘Customer experience is key to success’
Forrester’s VP of Digital and Customer Experience says businesses who focus more on retaining customers than bettering their experience are destined to lose out.
