Makro has launched a new shopping app for its customers to purchase products online.
Available on both the App Store for iOS devices and Play Store for Android phones, Makro Shopping as it is being called, was built over a period of eight weeks and features more than 120 000 products to peruse and purchase.
“The mobile app has far more compelling capabilities including universal search and has reduced 70% of the registration friction customers previously experienced. In line with the launch of the new app, the Makro website has also undergone an overhaul to improve user experience. Moreover, with our unified cart, you can easily shop between our platforms,” explains Jean Ochse, executive for B2C apps at Massmart.
The retailer adds that the search functionality on the app has been improved, allowing customers to find what they are looking for without having to try multiple search terms or keywords.
In terms of other key functions, the Makro Shopping app will have dedicated Pantry and Liquor categories. Added to this are app gestures such as drawers, swipes, shifts and sharing.
The retailer says it has implemented local sourcing for Pantry items to enable a two-day delivery and optimised courier costs through automated IP detection and GPS delivery address location.
Makro also highlights the following as features on its new app:
- “Customers get easy access to their Makro card
- Introduction of upsells and cross-sells
- Shortcut to key categories
- A Makro card stored on the app
- Earning mRewards in the app.”
“The retail space has evolved, and we understand that there’s a growing need to provide the consumer with multiple shopping experiences, in multiple channels with In-store, Online and In-app becoming a standard consumer expectation. The future enhancements will take advantage of how customers shop between these channels,” concludes Ochse.
As more customers use it and larger amounts of insights are gleaned, the retailer hopes to make improvements to its new Shopping app. As such, it will be interesting to see how the platform evolves given the growing dependence on ecommerce locally.