Map Monday: Social network popularity by country

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Did you know that Facebook isn’t huge in Russia? Or that we’re down to six major social networks, compared to June 2009?

Well, the brains behind Italian blog,, have done the research and kept track of the necessary data. Not only do they have a recent map of social network marketshare, by country, but also an animated GIF showing how things have changed over the last four years. Remember Orkut? Ever heard of Odnoklassniki, Zing, or Mixi? They’re all there – along with a few other surprises.

Social networks are in constant flux.
Social networks are in constant flux.

The saddest discovery, though, is penetration across Africa. While Facebook does rule most of the world, there are many social networks to use, and the grey blocks in the Dark Continent (in the above map) are a stark reminder of how far things still have to go. Or there’s simply no significant data to collect.

Christo van Gemert

Christo van Gemert

Eleven years ago Christo started writing about technology for one of South Africa's (then) leading computer magazines. His first review? A Samsung LCD monitor. Hey, it was hot news, back then. Nowadays he gets more excited about photography, cars, game consoles, and faster internet connections. He's sort of an Apple fan, but will take any opportunity to remind you about his Windows-powered home theatre PC and desire to own a vanilla Android tablet.   Currently uses: Apple 13-inch Macbook Pro with Retina Display, Apple iPhone 5, Microsoft Laser Mouse 6000, Audiofly AF78 Earphones, Xbox 360, Nikon D50.