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PR stunt for Watch_Dogs backfires, end with call to bomb disposal

If you were being paid to promote a game, would you think it’s perfectly okay to anonymously send a news agency a suspicious-looking package with a note? In this day and age?

Apparently, that’s exactly what a PR agency in Australia thinks. Australian media site Mumbrella reported that a heavy black safe was couriered to news agency Ninemsn with a note that told a specific reporter to check their voicemail. That reporter turned out not to have voicemail, which would have presumably unveiled the mysterious origins of the safe.

So when the PIN number written on the top of the safe was entered without context and the safe didn’t open and instead started beeping, staff were alarmed that the package might be about to explode.

Staff were evacuated from the building and a bomb squad was called to deal with the safe, which they did in the basement of the building by prying it open. Inside was a copy of Watch_Dogs, a baseball cap and a beanie. along with a note saying reviews are embargoed until 5pm.

That old saying that goes “There is no such thing as bad publicity” clearly still applies in some places; I’m pretty sure Ubisoft would disagree in this case, though.

The press kit we received to promote Watch_Dogs arrived in far less suspicious circumstances (and last week), giving us the chance to have a review of the game ready to go the second the embargo lifted.

[Source & Image – Mumbrella.com]

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