Regular readers will probably be aware by now that like most people in the photography industry, we’ve been incredibly impressed by Japanese camera manufacturer Fujifilm over recent years. Its X series of cameras have changed the way people think of digital photography.
Fujifilm cameras appeal to the retro aesthetic of the golden age of photography, calling to mind the range finders that revolutionised photojournalism, yet are absolutely cutting edge when it comes to features. The X-Trans sensor at the heart of most modern Fujifilm cameras have a unique sensor layout that captures awesome picture quality in low light conditions, and thanks to the fact they don’t have an optical low pass filter, X-Trans sensors are sharper than typical digital cameras.
What’s best about Fujifilm cameras, though, is that we’ve got two to give away!
One lucky reader will win the camera that launched the X Series – the Fujifilm Finepix X100 worth approximately R10 000. This camera has a fixed length lens and a classic rangefinder look, and has been the darling of street photographers since it launched in 2012. A runner-up will win the super compact and highly stylish Fujifilm Finepix XF 1 worth R2 995.
Still not convinced? The X cameras are making big headway with serious professional photographers, like the South African photojournalist Gus Waschefort. Waschefort specialises in story-telling photography from conflict zones – the kind of places where you need a camera to be fast, reliable and discrete.
“I often find myself in volatile and sensitive situations as my work focuses predominantly on human rights issues such as child soldiering, gangsterism and the plight of the disabled,” write Waschefort, “The Fujifilm X100/X100S has changed the way I work in that I am now able to maintain a very low profile, and avoid not only unwanted attention but also capitalize on a greater freedom to shoot candid images, while not compromising on quality at all. On the contrary Fujifilm’s X-Trans sensor technology produces remarkable image quality in the most challenging lighting conditions.
“The design of the camera is often labelled as ‘retro’, which is quite accurate. However, with this camera form follows function. The retro/manual style of the camera is less about a fashion statement and more about functionality. The leave shutter of the X100/X100S is particularly functional to me, as the advantages of the unobtrusive size and design of the camera would be diminished if the shutter were noisy, as focal plane shutters tend to be (not to mention SLR mirror assemblies!). I work exclusively with Fujifilm X-Series cameras, and the X100S/X100 is the camera that goes with me everywhere!”
You can follow Gus on Twitter here.
And if you want to stand a chance of winning his favourite camera, fill in the following form before 31st May. Winners will be chosen from those answering the question about the X100 correctly.
We’re sorry, this competition has now closed.
Terms & Conditions
1) This competition is only open to persons who are resident in South Africa. We cannot ship the prize overseas. 2) No cash equivalents are available, and the prize is not transferable. 3) Employees, agents and their families of Hypertext Media and Fujifilm are not eligible to enter. 4) Multiple entries per household will not be allowed. 5) The judge’s decision is final. 6) The closing date for the competition is 31st May 2014, and the winner will be notified by email or SMS within two weeks. 7) If we are unable to contact the winner within seven days of decision, a new winner will be declared. 8) The prize is supplied without instructions, support or a guarantee. We will do our best to help, but this is a hobbiest’s kit not a commercial grade product. 9) By entering, you agree to be bound by these terms and conditions. 10) Hypertext Media, Fujifilm and the respective directors, members, partners, employees, agents, consultants, suppliers, contractors and sponsors assume no liability whatsoever for any direct or indirect loss or damage arising from an entrant’s participation in this competition or for any loss or damage, howsoever arising, from entry or use of the prize.