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Microsoft 4Afrika appoints its first female regional director

Microsoft has announced Amrote Abdella as the new and first female regional director of its 4Afrika economic development initiative.

Abdella moves from her previous position as 4Afrika’s director of startup engagement and partnerships, and takes over from outgoing regional director, Fernando de Sousa, who was at the helm since the initiative was formed in 2013.

Amrote Abdella
Amrote Abdella

Microsoft 4Afrika said Abdella’s appointment reaffirms its commitment to all 54 African countries. So far, it has reached over 273 000 small to medium-size enterprises, 76 000 youth, 20 000 government employees, and nine innovation hubs providing them with access to technology, resources and skills development.

It’s also behind the TV white spaces projects in a number of African countries, including right here in South Africa where they’re currently being trialled in Limpopo and Joburg.

“Creativity is what I love most about working in Africa and is what I hope to continue to help unlock and ignite across the continent — to see Africans not just being empowered by technology but also building innovative solutions relevant for our markets,” Abdella said in a statement.

“Having worked with the initiative since its launch in 2013, Abdella has a deep understanding of both the continent and 4Afrika’s mission. Her wealth of firsthand, on-the-ground experience with startups, investors, government bodies and non-profit organisations has given her insight into the exact challenges and opportunities we’re focusing on through 4Afrika,” added Ali Faramawy, corporate vice president for Microsoft Middle East and Africa.

[Source & Image – Microsoft]

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